Temperature check of email marketing finds healthy open rate following Apple MPP
A HubSpot poll of 300 emailers found that, despite previous alarm that Apple’s Mail Privacy Protection and iOS 15 changes would take a massive toll on open rates (and email marketing overall), the impact has been quite moderate. In fact, 47% were neutral about it, and the rest split almost evenly – with 29% negative, and 24% who felt it was actually positive. However, those that reported it positively were also more likely to be leveraging channels other than email for marketing.