A new framework which is based on the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules will be redesigned to allow non-APEC country participation.
Countries currently participating are Japan, the US, South Korea, Canada, Mexico, the Philippines, Singapore and Taiwan. The UK will be the first to join, and Dubai and Bermuda are expected soon to follow.
Dell Technologies has announced a data breach and has sent messages to alert customers. The company said payment information was not accessed, though customer names, addresses, and order details were. This follows receipt of a threat actor claim last month on the dark web saying access to 49 million records of Dell customers and employees was accessed.
Maryland and Vermont passed new privacy laws, or in Vermont’s case, nearly so. Maryland’s is signed, sealed, and will go into effect in October, Vermont’s is on the governor’s desk. Both give customers rights to know, access, delete, and opt-out — but Vermont’s is set to pack a BIG punch (unprecedented in other states) because it allows individuals to sue companies that violate their privacy rights.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.