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Think you’re alone when you take the car for a spin? Not anymore.

In fact, Mozilla alarmingly reports you’ve got a data-brokering spy there too. Their survey of twenty-five top car brands found cars are by far the worst offenders (more than your phone, doorbell camera, or the fridge) when it comes to your privacy. Tesla was rated worst and was followed by Nissan, which gathers information including on sexual activity – but then Kia claims to do something similar. Once collected, 84% sell the data, and 56% are prepared to provide your data to law enforcement for just a polite ask. Check the reviews.

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Children’s Privacy: Mattel’s exclusive deal with Pocket.watch enables YouTube ad-targeting to kids

September 12, 2023

Barbie, Hot Wheels, American Girl and other top Mattel brands can be marketed to YouTube viewers under 13 without violating COPPA protection rules, as a result of the deal in which Mattel will leverage Pocket.watch’s child-friendly ad sales capabilities. Pocket.watch is one of the few third-party companies that has received YouTube’s approval to sell contextually targeted, COPPA-compliant ads.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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