The Trump-appointed acting head of the U.S. Consumer Financial Protection Bureau withdrew a Biden-era proposal to limit sale by data brokers of Americans’ private information limit data brokers, according to a Federal Register notice issued last week.
As many as two-thirds of audience-serving companies are failing to use their audience data for personalization, squandering opportunities to activate and engage, according to a survey of 119 audience professionals by Omeda. Progress is slowed by tech limitations and data fragmentation, even though 85% see audience data as a competitive advantage. While search traffic is slipping, the respondents look to events, newsletters and direct traffic to build audiences.
The IAB Europe’s Transparency & Consent Framework (TCF) violates several GDPR principles but is not fatally flawed, the Belgian Court of Appeals has ruled. The ruling confirmed that TC Strings, which capture consumer consent to use their data for ad targeting, are personal data and that consumers must consent for IAB Europe to host them. But the IAB indicated that it believes it can make relatively minor changes to bring TCF into conformance. Many publishers rely on TCF as their basis for data-based ad targeting.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.