The 2020 Trustwave Data Security Index report surprisingly found a majority of organizations taking a “wait and see” approach to compliance. This puts them at risk for fines and lawsuits going forward.
Google Chrome’s Federated Learning of Cohorts (FLoC), one of a number of APIs Google Chrome has been developing and testing as part of its Privacy Sandbox in the last year, is the subject of a new white paper published by GitHub. Google reports being ‘very pleasantly surprised,” by results so far for FLoC as an advertising industry alternative to use of third-party cookies. FLoC uses machine learning algorithms to group people into segments by behavior and interests while at the same time keeping them unidentifiable by not revealing specific identifiers.
Two new CISCO reports reveal global concern about remote work security CISCO’s surveys the Future of Secure Remote Work Report of 3,000 IT executives and second annual Consumer Privacy Survey of 2,600 consumers, highlight challenges of remote work during the pandemic. The first reports 85% of companies say cybersecurity is extremely important; the second found 60% of users are concerned about the privacy of remote connection tools.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.