Trustworthiness & transparency a close second to uniqueness in choosing a brand

Hope you’re sitting down, as we’ve just learned that honesty matters and is gaining ground with people of all ages. In fact, it was the driver for more than half of first-time purchases in a survey of 1,000 US consumers and ranked as the top motivator for millennials. ActiveCampaign, the customer experience automation (CXA) company reported the bar is high on social for adopting new brands, and to succeed, businesses must inspire trust and take an omnichannel approach.