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Turkey is the most recent country to ding Meta – this time for antitrust breach

As fines for Meta go, Turkey is well behind the EU and UK numbers, coming in at only $18.6 million, compared with $267 million and $70 million respectively. But, Turkey’s judgement that Meta obstructs its competitors by combining data from separate services it operates, threatens the core of its ad business, which is predicated on collecting and compiling data for profiles from its multiple services and being able to micro target using that information.

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Acast Offers Audience Targeting Based on Advertisers’ Data

November 1, 2022

Podcast platform Acast has launched a different flavor of audience-based targeting: it matches its own identify graph of podcast listeners with advertisers’ customer lists. The new capability doesn’t rely on cookies or device IDs, but does use IP address, which European regulators are now treating as personal data.  But that’s okay: the new service is only available in the U.S. and Australia.

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Australia’s Medibank confirms not just some, but all company data breached

November 1, 2022

Following a denial last week, health insurer Medibank admits 200 gigabytes of company data on close to 4 million of their customers was illicitly accessed. This after perpetrators threatened the company it would target its most prominent customers – and revealed data set samples to prove this was possible. This is a big concern for multiple reasons: the company concealed the breach; the attackers can potentially use the data that, in addition to personal identifiers, includes information on diagnosis’ and procedure recommendations; and Medibank was not insured against cybercrime, so... Read More >

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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