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Turkey is the most recent country to ding Meta – this time for antitrust breach

As fines for Meta go, Turkey is well behind the EU and UK numbers, coming in at only $18.6 million, compared with $267 million and $70 million respectively. But, Turkey’s judgement that Meta obstructs its competitors by combining data from separate services it operates, threatens the core of its ad business, which is predicated on collecting and compiling data for profiles from its multiple services and being able to micro target using that information.

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Acast Offers Audience Targeting Based on Advertisers’ Data

November 1, 2022

Podcast platform Acast has launched a different flavor of audience-based targeting: it matches its own identify graph of podcast listeners with advertisers’ customer lists. The new capability doesn’t rely on cookies or device IDs, but does use IP address, which European regulators are now treating as personal data.  But that’s okay: the new service is only available in the U.S. and Australia.

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Australia’s Medibank confirms not just some, but all company data breached

November 1, 2022
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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