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Twitter sets stage for privacy debacle

The US Federal Trade Commission (FTC) and EU regulators are eyeing Twitter with increasing alarm as new owner Elon Musk slashed global staff by 50% last week and top privacy and security officers quit in protest. Now, his employees fear they’ll be liable if (when?) laws are broken. Musk’s lawyer said there’s no need to worry about going to jail….

But now a Bloomberg News story based on a previously undisclosed FTC hearing document, quotes Twitter’s ex-head of cybersecurity saying it is a “ticking bomb of security vulnerabilities.”

Also, FTC and EU regulators including Ireland’s Data Protection Commission (DPC) where Twitter is based, have warned that no company is above the law.

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Google agrees to massive $391.5M fine for deceiving users

November 15, 2022

Forty US State Attorneys General have just won a years-long lawsuit against Google for deceiving users by secretly tracking location data while leading the same users to believe location tracking was turned off. The resulting $391.5 million privacy settlement is one of the largest in history and follows another from Arizona that Google settled for $85 million over the same issue. Even worse for the company, it is facing similar suits in Washington, D.C., Indiana and Texas.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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