U.S. President’s executive order calls for new privacy rules
Stating Big Tech platforms gather too much personal information, President Biden wants the Federal Trade Commission (FTC) to set new rules on surveillance and accumulation of data.
Stating Big Tech platforms gather too much personal information, President Biden wants the Federal Trade Commission (FTC) to set new rules on surveillance and accumulation of data.
The Colorado Privacy Act (CPA) was signed into law, making it the third state to pass a privacy law following California and Virginia. Consumers there can now ask companies not to sell their data. They also have rights to have data deleted, and companies will be required to request consent when they want to collect sensitive data, such as Social Security numbers and drivers’ license numbers. Read More – Colorado Legislation
In what Mozilla calls the “largest-ever crowdsourced investigation,” more than 37,000 YouTube users volunteered to find the extent of harms YouTube’s recommendation algorithm imposed on people via its recommendations. The algorithm, which drives 70% of watch time on the second-most-visited website in the world, was shown to be spreading misinformation and offensive content, and politicizing issues in 3,362 videos identified as “regrettable” coming from 91 countries.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.