Understanding data use key for consumer trust

A new report from Bluecore finds consumer trust in a brand has more to do with service and purchase experience than time using the product itself. Price had the highest impact on willingness to trust a brand, and a comparison of different age groups showed that for Millenials and Boomers, more than 20% deemed communication on how their data would be used to be an important factor.

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IT’S NOT THE LAW (05/04/2021)

May 4, 2021

After much fanfare, support by Florida’s governor, and passage of conflicting versions in the state House and Senate, the Florida legislature adjourned without a final vote on a proposed privacy bill, which would have been the third enacted in the U.S. The House included a private right of action while the Senate did not. The House then failed to vote on the revised bill, leaving the state with no new legislation. Washington State also saw its privacy bill fail - for the third year in a row. As in Flordia, the state House and Senate failed to agree on private lawsuits.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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