The US Federal Communications Commission (FCC) wants to broaden its oversight of Internet Service Providers (ISPs) to give itself the power to prohibit ISPs from blocking or throttling internet traffic and to stop their collecting data for advertising.
That companies who expand marketing budgets during a business downturn ultimately do better than their competitors is one of those bits of information that are often cited but rarely traced back to an actual study. So it’s nice to see it confirmed by this analysis of Federal Deposit Insurance data by The Financial Brand. The study properly offers many caveats about its findings, but it does show marketing spend correlates with higher revenue growth.
Serve Robotics, a company delivering food to Uber Eats customers has been found to be providing far more than just take out meals. In fact, the robots roaming the streets of Los Angeles, which are always filming where they are and where they are going, have just been found to have helped the city’s police department by providing film that was used in a criminal case.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.