Potentially at stake: 1) an end to walled garden advertising, 2) new restrictions on tracking health data, and 3) a crackdown on collection of children’s data.
Morning Consult Trust Brand Report results indicate the consumers want privacy protected and respected, with 65% saying they’d stop using a brand that gave away their data – and would not buy from that company ever again. Additionally, more than 41% made clear that unethical behavior and allowing misinformation to be on a platform are also deal breakers for brand trust.
If you’re one of Google’s 150 million users and part of the 90% who have ignored their admonitions to use two-factor identification, the game will soon be up when Google turns it on by default. Google will also require more than 2 million YouTube creators to turn on two-factor authentication for their channels.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.