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WhatsApp and iMessage vulnerable to FBI searches – according to…the FBI

An internal FBI document obtained by Rolling Stone indicates that WhatsApp and iMessage, while billing themselves as secure messaging apps, are in fact very vulnerable to law-enforcement searches when the FBI has a warrant or subpoena. According to the document, WhatsApp will also provide more practically-real-time information about a user and their activities than nearly every other major messaging tool.

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LinkedIn tests “Group Identity B2B”, a privacy-first, first-party data solution to alleviate tracking

December 7, 2021

Looking for new ways to provide connectivity for its audience of 800 million customers amid new and evolving privacy regulations, LinkedIn is categorizing segments using Group Identity B2B. The tool, which is being tested by an initial group of users, will use data from LinkedIn profiles, including seniority and industry, to group individuals and enable marketers to reach relevant audiences without a need for tracking.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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