WhatsApp bows to pressure over privacy policy change

The Facebook-owned company stated that in response to government and privacy advocates, it would not restrict functionality for users who decline to share their data.  WhatsApp still maintains, however, that the new policy doesn’t compromise the privacy of user messages.

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IT’S THE LAW (06/01/2021)

June 1, 2021
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CTV Ads Used More Widely Than Linear TV: Innovid Study

May 31, 2021

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  There’s been a dreadful shortage of obvious news recently, so I’ll share some non-obvious information, which I call Jamie’s Believe It Or Not.  First: more companies plan to buy connected TV ads in 2021 (97%) than conventional “linear” ads (84%), according to this Innovid report.  You might also be surprised at how many channels marketers use: social media, display ads, mobile video, desktop video, and linear TV are all used by more than half the survey respondents.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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