Zoho survey reports 63% of businesses know but don’t tell customers about 3rd-party tracking
One-third said they depend on third-party ad platforms to meet sales goals.
One-third said they depend on third-party ad platforms to meet sales goals.
OneTrust gains $300M Series C funding Led by a new investor, TCV, this newest round for OneTrust brings its total raised to $710M in just 18 months. More than 7,500 organizations including more than half of Fortune 500 companies use OneTrust to manage their privacy and security.
First time financial penalty issued to US tech firm.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.