Zoho survey reports 63% of businesses know but don’t tell customers about 3rd-party tracking
One-third said they depend on third-party ad platforms to meet sales goals.
One-third said they depend on third-party ad platforms to meet sales goals.
OneTrust gains $300M Series C funding Led by a new investor, TCV, this newest round for OneTrust brings its total raised to $710M in just 18 months. More than 7,500 organizations including more than half of Fortune 500 companies use OneTrust to manage their privacy and security.
First time financial penalty issued to US tech firm.
Some CDP vendors build their own identify management systems and some let clients choose for themselves. Treasure Data, which falls into the latter group, has just integrated Neustar’s Unified Identity solution for data hygiene, identity resolution, enrichment and audience segmentation. They already have similar arrangements with Acxiom, Allant and Tapad.