Zoho survey reports 63% of businesses know but don’t tell customers about 3rd-party tracking
One-third said they depend on third-party ad platforms to meet sales goals.
One-third said they depend on third-party ad platforms to meet sales goals.
OneTrust gains $300M Series C funding Led by a new investor, TCV, this newest round for OneTrust brings its total raised to $710M in just 18 months. More than 7,500 organizations including more than half of Fortune 500 companies use OneTrust to manage their privacy and security.
First time financial penalty issued to US tech firm.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.