Library/Evaluation Guide/Customer Experience, Omnichannel, Outbound Campaigns, Personalization, Real Time Interactions

10 Things Your CDP Vendor May Not Be Telling You (BlueConic)

Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.

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Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.