Library/Use Case/Retail/Customer Experience, Data Analysis, Identity Management, Message Delivery, Orchestration

Abandoned Cart Campaigns (CDP Institute)

Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.

Related Resources

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.

Where CDP Fits In Your Tech Stack (Treasure Data)

Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

The Best Martech Stack: How to Achieve, Optimize, and Future-proof It (Treasure Data)

Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.