Library/Use Case/Retail/Customer Experience, Data Analysis, Identity Management, Message Delivery, Orchestration
Abandoned Cart Campaigns (CDP Institute)
Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.