Library/Use Case/Retail/Customer Experience, Data Analysis, Identity Management, Message Delivery, Orchestration

Abandoned Cart Campaigns (CDP Institute)

Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.

Related Resources

Developing a Connected Experiences Vision (Resulticks)

Connected Experience is hailed as the next great audience engagement paradigm, but what does it actually mean? In this webinar, David and Susan Raab, Co-Founders of the CDP Institute, join Resulticks CTO Mani Gopalaratnam in an eye-opening conversation on this major paradigm shift, its multiple facets, and the developments in technology such as CDP to accommodate its emergence.

AI in E-Commerce Fashion (Bloomreach)

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Fred Perry Case Study (Ometria)

An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.