Present complete customer history to call center or sales agent during interactions. Process: Receive customer ID or attributes from channel system; find customer’s profile in CDP and display selected data on agent screen.
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.
Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.