Library/Video/Data Assembly, Orchestration, Outbound Campaigns

B2C Customer Email: Who’s in Charge? (Hansa Marketing Services, Inc.)

Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.

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Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

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What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.