Balancing Privacy and Activation: Raw PII Data Encryption in CDPs (Zeotap)
Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.
The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.
Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.