Library/White Paper/Data Quality, Identity Management, Orchestration, Privacy

Balancing Privacy and Activation: Raw PII Data Encryption in CDPs (Zeotap)

Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

Related Resources

Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.