Behavior Analysis (CDP Institute)
Track customer actions over time. Process: Assemble timeline of customer actions; find behavior patterns by segment, purpose, outcome, etc.
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Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Black Friday 2021 E-Commerce and Retail Guide (Data Talks)
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.