Behavior Analysis (CDP Institute)
Track customer actions over time. Process: Assemble timeline of customer actions; find behavior patterns by segment, purpose, outcome, etc.
Related Resources
BlendeeID: overcome deprecation (Blendee)
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide (Hightouch)
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap RealCDP Audit Report (Zeotap)
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.