Library/Use Case/Identity Management, Predictive Analytics

Best Offer Selection (CDP Institute)

Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

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Why use a CDP to drive customer retention and acquisition strategies (Wondaris)

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

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This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Bloomreach RealCDP Audit Report (Bloomreach)

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