Best Offer Selection (CDP Institute)
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.