Best Offer Selection (CDP Institute)
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.
Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.