Best Offer Selection (CDP Institute)
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.