Library/Use Case/Identity Management, Predictive Analytics

Best Offer Selection (CDP Institute)

Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Related Resources

Ultimate Customer Data Platform Guide (Hightouch)

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Zeotap RealCDP Audit Report (Zeotap)

Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

Lemnisk RealCDP Audit Report (Lemnisk)

Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client.