Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Related Resources
CDPs and the Trust Crisis in Modern Marketing (Lemnisk)
Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
CDPI Round Table Europe/US May 2025 (CDP Institute)
Guest: Lee Hammond, Principal, KLH Consulting
CDPI Round Table APAC May 2025 (CDP Institute)
Guest: Vlad Silik, Chief Technology Officer, carbonix