This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.

This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.

This practical course guides marketing, technology, and data professionals through the initial steps of defining CDP system requirements. You’ll learn to analyze business requirements, evaluate system gaps, and make informed decisions about CDP architecture and acquisition strategies that align with your organization’s unique needs and constraints.