CDP Beyond Marketing: Unifying Data Across the Organization (Treasure Data)
Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
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Managing Data for AI: Role of the CDP (Treasure Data)
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Why you should solve identity resolution on your data warehouse (RudderStack)
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.