CDP Evaluation Guide – Commercial (CDP Institute)
Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
Related Resources
Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Zeta CDP+ Video (Zeta)
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Black Friday 2021 E-Commerce and Retail Guide (Data Talks)
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.