CDP Evaluation Guide – Commercial (CDP Institute)
Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
Related Resources
Why use a CDP to drive customer retention and acquisition strategies (Wondaris)
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
The marketer’s guide to the cookie-less galaxy (Meiro)
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Bloomreach RealCDP Audit Report (Bloomreach)
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.