Library/Evaluation Guide/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

CDP Evaluation Guide – Outputs (CDP Institute)

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix