CDP Institute Member Survey 2021: The Path to CDP Success (CDP Institute)
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
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The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
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Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.