CDP Institute Member Survey 2021: The Path to CDP Success (CDP Institute)
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Related Resources
Lexer RealCDP Audit Report (Lexer)
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.
Retail Bank Case Study (Celebrus)
A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.
Online Retailer Case Study (Celebrus)
A retailer wanted to unify their customer data across all channels. Celebrus details how its CDP made this possible.