Library/Evaluation Guide/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

CDP RFP Template (CDP Institute)

Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.

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Related Resources

The Identity Resolution Playbook (RudderStack)

Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.

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LG CNS RealCDP Audit Report (LG CNS)

LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.

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Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

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