Library/Evaluation Guide/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

CDP RFP Template (CDP Institute)

Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix