Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

Guest: Lee Hammond, Principal, KLH Consulting

Knowesis supports B2C companies in Europe/Middle East/Africa/Asia/Pacific with on-premises, private or public cloud SaaS platform options though not yet available as a "plug and play" SaaS offering.