Library/Use Case/Retail/Customer Experience, Data Assembly, Identity Management, Loyalty, Omnichannel

Combine Browsing and Instore Purchase Data (CDP Institute)

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Related Resources

Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

Zeta CDP+ Video (Zeta)

Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.