Combine Browsing and Instore Purchase Data (CDP Institute)
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Related Resources
CDPI Round Table Europe-US February 2025 (CDP Institute)
Guest: Julian Berry, Founder, UniFida
CDPI Round Table APAC February 2025 (CDP Institute)
Guest: Sriram Sitaraman, Director of Technology, Material+
Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)
This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!