Library/Use Case/Data Assembly, Identity Management

Combine Data for Merger (CDP Institute)

Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.

Related Resources

Informatica and Leadspace: The AI-Driven Growth Engine (Leadspace)

Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.

Identity Resolution Explained: Profile the Right Prospects (Leadspace)

This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.

Building B2B Buyer Profiles (Leadspace)

Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.