Combine Data for Merger (CDP Institute)
Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.
Related Resources
Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting