Combine Data for Merger (CDP Institute)
Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.
Related Resources
CDPI Round Table Europe-US February 2025 (CDP Institute)
Guest: Julian Berry, Founder, UniFida
CDPI Round Table APAC February 2025 (CDP Institute)
Guest: Sriram Sitaraman, Director of Technology, Material+
Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)
This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!