Library/Use Case/Customer Experience, Identity Management, Personalization, Predictive Analytics, Real Time Interactions

Cross Sell and Upsell (CDP Institute)

Select best product for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best product using profile data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Related Resources

Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting