Library/Use Case/Customer Experience, Identity Management, Loyalty, Personalization, Predictive Analytics, Real Time Interactions

Cross Sell and Upsell (CDP Institute)

Select best product for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best product using profile data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Related Resources

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

CDPI Round Table APAC April 2025 (CDP Institute)

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium

Treasure Data Customer Data Platform Datasheet (Treasure Data)

Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.