Library/Use Case/Customer Experience, Identity Management, Loyalty, Personalization, Predictive Analytics, Real Time Interactions

Cross Sell and Upsell (CDP Institute)

Select best product for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best product using profile data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Download

Related Resources

Winning in the Era of Data Differentiation (Tealium)

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.

Learn MoreDownload

2024 State of the CDP (Tealium)

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.

Learn MoreDownload

Two Minutes with Redpoint Global and Xanterra Travel Collection (Redpoint Global)

Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.

Learn MoreDownload