Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.