Library/CDP Institute Report/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

Customer Data Platform Frequently Asked Questions (CDP Institute)

Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.

Related Resources

Composable or Integrated CDP? Making the Right Choice for Your Business (Treasure Data)

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Unlock Rich Insights with CDP & Analytics (Salesforce CDP)

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Salesforce Genie Customer Data Cloud Demo (Salesforce CDP)

Enjoy the Salesforce Genie Customer Data Cloud demo.