Library/CDP Institute Report/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

Customer Data Platform Frequently Asked Questions (CDP Institute)

Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.

Related Resources

CDPI Round Table Europe-US February 2025 (CDP Institute)

Guest: Julian Berry, Founder, UniFida

CDPI Round Table APAC February 2025 (CDP Institute)

Guest: Sriram Sitaraman, Director of Technology, Material+

Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)

This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!