Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (Tealium)

A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.

Related Resources

Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.