Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era (BlueConic)
BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.