Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era (BlueConic)
BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
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CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Overview of the Zeta Marketing Platform (Zeta)
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.
Winning in the Era of Data Differentiation (Tealium)
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.