Library/White Paper/Data Analysis, Data Assembly, Identity Management, Predictive Analytics, Privacy

Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era (BlueConic)

BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

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Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

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Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.