Low quality of ingested customer data limits its use. Process: Ingest data; apply rules and external data (e.g. address validation) to identify and correct errors. Provide feedback to source systems to help them improve the original data quality.
Guest: Julian Berry, Founder, UniFida
Guest: Sriram Sitaraman, Director of Technology, Material+
This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!