Low quality of ingested customer data limits its use. Process: Ingest data; apply rules and external data (e.g. address validation) to identify and correct errors. Provide feedback to source systems to help them improve the original data quality.
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Enjoy the Salesforce Genie Customer Data Cloud demo.