Low quality of ingested customer data limits its use. Process: Ingest data; apply rules and external data (e.g. address validation) to identify and correct errors. Provide feedback to source systems to help them improve the original data quality.
Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.
Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.