DMP Interactions (CDP Institute)
Need to synchronize DMP and CDP data. Process: Send anonymized profiles to DMP, which will use them to create audiences or bids; return results to CDP for analysis.
Related Resources
Resulticks RealCDP Audit Report (Resulticks)
Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.
Introducing Celebrus CX Vault (Celebrus)
Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.
Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation (Celebrus)
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.