Library/White Paper/Data Analysis, Data Assembly, Data Quality, Omnichannel, Orchestration, Personalization, Real Time Interactions

DMP to CDP: Why Transition Now? (Zeotap)

The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.

Related Resources

What Is a CDP and Why Do You Need One? (Oracle)

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global