Library/Video/Consumer Goods/Customer Experience, Data Analysis, Identity Management, Outbound Campaigns, Predictive Analytics, Real Time Interactions

Driving Powerful Digital Transformation with a Robust CDP (Tealium)

See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.

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Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting