Driving Powerful Digital Transformation with a Robust CDP (Tealium)
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
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How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.