Engage Time Optimization (CDP Institute)
Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.
Related Resources
Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Zeta CDP+ Video (Zeta)
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Black Friday 2021 E-Commerce and Retail Guide (Data Talks)
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.