Library/Use Case/Customer Experience, Identity Management, Loyalty, Predictive Analytics

Engage Time Optimization (CDP Institute)

Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.

Related Resources

Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

Zeta CDP+ Video (Zeta)

Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.