Library/Use Case/Customer Experience, Identity Management, Loyalty, Outbound Campaigns, Personalization

Feature Notifications (CDP Institute)

Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.

Related Resources

Informatica and Leadspace: The AI-Driven Growth Engine (Leadspace)

Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.

Identity Resolution Explained: Profile the Right Prospects (Leadspace)

This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.

Building B2B Buyer Profiles (Leadspace)

Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.