Feature Notifications (CDP Institute)
Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.
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What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
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CDP Institute 2024 Member Survey: Building on Success (CDP Institute)
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.