Library/Use Case/Customer Experience, Identity Management, Loyalty, Outbound Campaigns, Personalization

Feature Notifications (CDP Institute)

Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.

Related Resources

Treasure Data Customer Data Platform Datasheet (Treasure Data)

The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.

Demystifying the Data Layer (Treasure Data)

Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.

A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.