Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.