Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.