Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use
Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.
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