Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use
This free course guides you through the essential steps of CDP replacement, from recognizing when it’s time for a change to successfully implementing your new solution. You’ll learn to identify clear replacement reasons, define comprehensive requirements, and build a strategic plan that delivers real value to your organization.
This free course empowers B2B marketing leaders and technologists to maximize their first-party data potential. You’ll discover how to leverage your company’s data assets, overcome common limitations, and strategically enhance your data with external sources to drive more effective marketing campaigns and better business outcomes.
This free course empowers marketing and technology professionals to evaluate their current programs’ impact on customer trust and develop strategic plans for improvement. You’ll discover how to leverage Customer Data Platforms as a cornerstone for building lasting customer relationships in today’s privacy-conscious, real-time marketing environment.