Heineken USA Case Study (BlueConic)
Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.