Honda India Case Study (Treasure Data)
Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.
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Demystifying the Data Layer (Treasure Data)
Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.
A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.