Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Identity Management, Machine Learning, Omnichannel, Outbound Campaigns, Predictive Analytics, Real Time Interactions

How Machine Learning Enables Digital Experts to Break Through the Data Bottleneck? (Relay42)

Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.

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Why Your Customer Data Platform (CDP) Should be the Data Warehouse (Hightouch)

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data (Hightouch)

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting