How to Treat Every Customer Campaign as a Marketing Experiment (Optimove)
Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.