How to Treat Every Customer Campaign as a Marketing Experiment (Optimove)
Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Related Resources
Zeta Global RealCDP Audit Report (Zeta)
Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.
Composable or Integrated CDP? Making the Right Choice for Your Business (Treasure Data)
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics (Salesforce CDP)
Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.