How to Treat Every Customer Campaign as a Marketing Experiment (Optimove)
Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.