IBM Case Study (Twilio Segment)
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.