Library/Case Study/Telecom and Utilities/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

IBM Case Study (Twilio Segment)

The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.

Related Resources

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.

CDP Institute 2024 Member Survey: Building on Success (CDP Institute)

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.