Library/Use Case/Identity Management, Predictive Analytics

Identify Under-served Segments (CDP Institute)

Find customer segments that could be contacted more often with good results. Process: Analyze interaction history to find customers with few contacts during recent period; find clusters of customers who would have been eligible for contact; assess potential value of contacting them with best messages.

Related Resources

Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.