Library/Case Study/Telecom and Utilities/Customer Experience, Data Analysis, Data Assembly, Omnichannel, Outbound Campaigns, Personalization, Predictive Analytics

IDT Case Study (Optimove)

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

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Industry Update July 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

Mini-Course: CDP Implementation Success (CDP Institute)

This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.

Mini-Course: CDP Vendor Selection (CDP Institute)

This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.